The response to American Royal Tea has been great and my customers love the delicious blends of 100% organic tisanes and teas! My teas started from a small batch of carefully selected herbs, florals, spices, roots, fair-trade black, red, and green teas that were presented to family and friends during the holidays.
The unique blends and presentation soon became viral and more people started inquiring about my teas. They loved the impromptu explanation of how grocery store teas are often just dried out "fannings" ...or a better description "tea dust" that's left on the floor after the real tea has been collected. I also explained how some teas and tisanes have dubious origins and can be easily adulterated with other fillers and lower grade products.
I made it a point to bring my customers the best tasting, small batch tisanes and teas that had a clear point of origin. I work with American organic farmers who produce non-GMO, heirloom herbs, roots, florals, and spices, and all of my black, red, and green teas are 100% organic, fair-trade and traceable teas only from India, Sri Lanka,Nepal, South Africa, and Japan.
With the increasing word-of-mouth about my tea, I decided to brand and market my tea to a larger audience. I conscientiously decided to focus on American farmers and produce and needed something that embodied the spirit and vision of a proudly American-made product while exemplifying the independent, creative, and inspirational American image. I took inspiration from the 1920s jazz age! Jazz is a purely American art form and the popularity of the jazz age inspired a world that was independent, sparkling, diverse, and innovative.
I named my new business American Royal Tea and the brand and tea blends use imagery from the jazz age in creative ways!
I've continued that vision and enlisted the services of 99 Designs to flesh out a new logo.
The winning logo was created by B O S S™ (https://99designs.com/profiles/bossandesign) ! The incredibly creative design is a modified tea pot, but conveys the nouveau retro brand of American Royal Tea.
The new packaging for American Royal Tea will prominently display the new logo on primarily matte black packaging and tea caddies.Special packaging may include gold tins or different colors limited/special blends.